The Role of a Financial Planner or Adviser
A Financial Planner or Financial Adviser (adviser) is a qualified representative of a licensed financial entity. In order to legally offer advice, an adviser must have completed the necessary studies to meet federal compliance requirements - and additional studies depending on the type of advice offered.
Our team of qualified, experienced and well-informed advisers are authorised to offer advice to achieve the following:
A financial adviser is legally required to put the client first. Their interest naturally comes before any employer, product, manufacturer, or self-interest.
When providing personal financial advice an adviser must take into account the individual client's circumstances and goals. The advice may or may not involve the recommendation of a financial product.
